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Shepard Fairey’s new ‘We the Future’ campaign empowers new generation of youth activists

Amplifier
A Shepard Fairey 'We the Future' campaign poster reads, "We the future are earth guardians."

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Shepard Fairey, along with other activist artists Rommy Torrico, Munk One and Kate DeCiccio, kickstarted a new non-partisan art campaign on Sept. 18 in partnership with Amplifier. The ‘We the Future’ campaign features posters of 10 young leaders from 10 diverse movements. With every donation of a dollar on Kickstarter, ten pieces of artwork and tools are sent to classrooms nationwide; their goal is to reach at least 20,000 schools.

“#WeTheFuture will be addressing a number of topics. It’s a template created for students to understand exactly how you can use images, symbols and people who have done real work to bring up issues that those students want to see addressed,” Fairey said.

The movements featured in the campaign include: climate justice, voting rights, immigration rights and justice, disability justice, gun reform, queer rights, criminal justice reform and youth literacy. Each leader was paired with a non-profit organization which represents each of the movements listed. The main objective of the campaign is to inspire the next generation of activists through art.

“We The Future reflects Kickstarter’s mission of bringing creative projects to life and our desire to engage beyond our walls with issues affecting artists—this ambitious, nationwide endeavor will empower our country’s next generation of thinkers, makers, and doers,” Patton Hindle, Kickstarter Director of Arts, said.

The youth activists featured in the posters include: Leah, 13-year-old immigrant rights activist; Winter BreeAnne Minisee, 17-year-old youth voter mobilizer; Xiuhtezcatl Martinez, 18-year-old environmental justice advocate; Amanda Gorman, 19-year-old youth literacy activist; Lydia X. Z. Brown, 25-year-old disability justice advocate; Lindsay Amer, 26-year-old queer activist; Amanda Nguyen, 27-year-old civil rights activist; Isra Chaker, 27-year-old immigration justice advocate; Ismael Nazario, 29-year-old criminal justice reform advocate and Paul S. John, 29-year-old gun violence prevention advocate.

Amplifier’s non-partisan art campaign from last year, ‘We the People,’ flooded America’s streets, schools and communities with new symbols of hope combatting the rising fear, bigotry and nationalism after the divisive 2016 Presidential campaign. The project generated over a million dollars through Kickstarter, the largest amount ever raised for an art campaign, according to Daniel Grant from observer.com.

‘We the Future’ has raised $262,000, surpassing the $40,000 goal, already proving the social impact these young leaders have.

 

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Shepard Fairey’s new ‘We the Future’ campaign empowers new generation of youth activists