BLACKPINK is back with new album “KILL THIS LOVE”


All four members of BLACKPINK (left to right) Lisa, Jisoo, Jennie and Rose in an opening shot of the music video for “Kill this Love”

On April 4, K-pop sensation BLACKPINK released new album “KILL THIS LOVE” ahead of their Coachella performance, the album features four new songs and a remix of their previous hit song “Ddu-Du Ddu-Du.”

The group teased their comeback on March 24, with a Tweet of member Lisa’s comeback teaser poster. Throughout the week, the remaining members’ comeback posters were released as well as teaser videos.

The title track “KILL THIS LOVE” features an intense electro-pop brass instrumental with strong snares of a horn. The song explores the theme of a toxic relationship in which the girls break free and realize they are better without the toxicity.

The song is in classic BLACKPINK style with alluring vocals and rapping. The video reached 56.7 million views within 24 hours of its release.

The following song is the subtitle track “Don’t Know What to Do” with a melodic electro-pop beat that explores the theme of being lost without the guidance and love of a specific person.

The third song is “Kick It,” and the instrumental is a mixture of rock and pop beats. It is about a girl who is involved with a boy but decides she doesn’t want to be with him anymore so she moves on and focuses on herself.

“Hope Not” is the fourth song featured on the album, and it is a ballad about a relationship filled with turmoil, the girl hopes her past partner can find happiness someday.

The final song is a remix of their hit song “Ddu-Du Ddu-Du,” The song features a new instrumental with more bass and sound effects. The verses of the remix were also cut short.

Following the release of their album, the girls made their stage debut of the songs on popular Korean broadcasting networks including SBS Inkigayo, and performed their songs “KILL THIS LOVE” and “Don’t Know What to Do.” Blackpink will also be performing on American broadcasting networks such as the “The Late Late Show” with James Gorden.